Content Marketing: Strategy First
By David Chapin
A seismic shift in marketing is happening right now. The Internet gives each and every company access to a stage with microphones on it. This is a tremendous advantage to small companies, because content marketing “levels the playing field” for these organizations. But unless these companies act quickly and begin to create compelling, unique content, by the time they get on stage, all the microphones will be in the hands of their competitors!
But before you share, develop a strategy. The Council for Entrepreneurial Development (CED) posted Content Marketing: Biggest Mistakes Entrepreneurs Make on its Start Something Blog. Check it out!
