What Were Life Science Companies Reading in 2022?
By Jordan Eller
2022 was a record-breaking year for engagement with our content library.
We had more users visit our content pages than any other year since Forma was founded in 1987. From crafting compelling life science case studies to supercharging your website, we’ve compiled a list of our most-visited blogs and articles from 2022.
If you’re looking to partner with an agency to jumpstart your marketing and revitalize your life science brand in 2023, reach out today!
1. Storytelling in Life Science Marketing: Story Purpose and The And-But-Therefore Format
How can you make your science brand stick in the memory of your audience and stand out amongst your competitors? The secret is telling compelling brand stories. Forma CEO David Chapin explains how And-But-Therefore storytelling can create engaging marketing messages and lead to long-term sales success.
2. 5 Types of Copywriting Your Science Org Needs to Master
When it comes to nailing your marketing strategy, content is king. This blog is all about writing engaging copy in order to bolster your content strategy for your life science organization. Without compelling copywriting, your organization may appear outdated and generic, which can be a recipe for disaster in this highly-competitive industry.
3. 6 Proven Tips for Nailing Your Next Life Science Tradeshow
Tradeshows and industry conferences are back in a big way, and the amount of traffic this blog received in 2022 proves that life science companies are hungry for tradeshow content. We expect tradeshows and physical exhibitions to continue to increase in popularity in 2023, so if you’re looking to expand your brand presence at these events, don’t hesitate to reach out to the Forma team today!
4. Your archetype is NOT your persona. (Let’s clarify some marketing terminology.)
Our #4 most popular piece of content was this whitepaper from David Chapin about the crucial differences between your brand archetype and your persona. Archetypes are a proven way to differentiate your science company, align your internal workforce, and rise above the competition.
5. Internal Teams or External Marketing Agencies? 8 Crucial Factors to Consider
Weighing the costs and benefits of working with a marketing agency is no small feat. One of the biggest questions that science companies face is, “Should we entrust our internal departments with leading our marketing campaigns, or partner with an agency for extra support?”. This blog outlines 8 factors to consider when making these hard marketing decisions.
That rounds out the list of Forma’s most popular content for 2022! On behalf of the entire team, thank you for engaging with our content, and please look forward to more exciting life science marketing content in 2023!
