Tips for a Sucessful Trade Show

For companies large or small, trade shows are effective marketing and sales tools.

According to CEIR, meeting a prospect at a trade show versus in the field saves an organization an average of $943.

So how can you make sure that your trade show attendance is producing impressive results for your company?

Here are some tips to have a successful showing:

• Start planning several months in advance
• Stay engaged with the show social media while at the show
• Make sure your booth staff is properly trained and knows their show objectives
• Make sure your staff is actively engaging with show attendees
• Wear comfortable shoes and branded uniforms
• No eating in the booth
• No using phones or iPads in the booth (unless used for lead generation)
• Step outside of the exhibit hall to take a phone call
• Set appointments a couple weeks before the show
• Don’t forget your business cards. Also, bring enough to last you the whole show!
• Take really good notes on your prospects
• Follow up right after the show