There's a strong chance your life science marketing communication is falling on deaf ears. You've got case studies, you're posting on social media, and you may even be running email campaigns. Yet somehow you can't seem to get your target audience to engage with your brand. Why is that? The most likely problem: your marketing communication [...]
Copywriting is the cornerstone of your content marketing strategy. Content marketing has a variety of intentions: completing sales, educating customers, or building brand awareness. Effective copywriting is the special ingredient that compels users to engage with your science brand. High-quality copy is necessary for increasing sales and outgrowing your competitors. Your audience (and all audiences) [...]
If you're reading this, you're probably aware of how highly-regulated the life science industry is. If you're having trouble standing out from your competitors, you're not alone. Facilitating effective marketing communication is hard, especially in the life sciences! Marketing is one corporate function whose main responsibility involves clear communication. Communication is multi-dimensional, but most marketing [...]
Sales emails are powerful tools for raising awareness about your brand and compelling your prospects to engage with your business. But how can you be sure your recipients are going to respond? Or even open the emails in the first place? Crafting effective sales emails is equal parts art and science. There are hundreds of [...]
How does your communication strategy change during times of crisis, and are there methods you can put in place so your brand will be ready for the next one? If your brand dabbles in content marketing even a little bit, this is a question you should be asking yourself. At the time of this writing, [...]
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