Science tradeshows are one of the best places to network with your peers and generate dynamic new leads. But it takes more than simply setting up a booth and waiting for interested attendees to line up. Exhibiting at a life science tradeshow is not a passive exercise; it's a proven marketing tactic that can result [...]
For companies large or small, trade shows are effective marketing and sales tools. According to CEIR, meeting a prospect at a trade show versus in the field saves an organization an average of $943. So how can you make sure that your trade show attendance is producing impressive results for your company? Here are some tips to [...]
Marty Fitzgerald, Director of Business Development We’re at the CED Life Science Conference 2013 today and tomorrow, which brings to mind two of our past newsletters that focused on maximizing the life science trade show experience. I attended a show with a client last year and had the chance to visit a few [...]
Having worked in the life sciences for more than two decades, we have seen a number of marketing errors commonly made by life science companies. As a follow-up to last month’s article about strategic errors, this month we’ll discuss some widespread tactical errors and provide suggestions about how to both identify and address them.
The previous issue covered the general topic of marketing at life science trade shows. This issue extends that line of thinking to examine how you can maximize your effectiveness at the show, building on the differences between it and a normal selling environment.
Trade shows are a unique opportunity to connect with others in your industry. Yet all too often, companies waste these opportunities. This article (the first of two), covers trade show trends, and how to prepare for a trade show. The next in the series will cover the design of your booth itself and your behavior at the show.
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